Blend
Haiqian Dai
MA DVC | 2023/24
Instagram: @T_a1vg
| Video Scence 1 |
| Due to insufficient publicity regarding the protection of facilities for vulnerable groups, many places in China have seen the appropriation of these facilities. Ensuring the effective operation of these facilities in China requires concerted efforts from the government, social organizations, and individuals. This situation may exacerbate social injustice and inequality, as those occupying facilities meant for vulnerable groups often belong to more advantaged segments of society, while the deprived vulnerable groups become further marginalized. Many areas lack adequate facilities for the visually impaired, such as tactile paving and identification signs, which increase their difficulties and sense of insecurity when venturing outdoors. Some visually impaired individuals may also refrain from going out due to psychological reasons such as social anxiety and depression, impacting their daily lives and social activities. However, like everyone else, visually impaired individuals possess various abilities and potentials. Society should be inclusive and diverse, and such groups should not be ostracized. When discussing the potential of the visually impaired, we should recognize that they, like others, have vast capabilities and possibilities. Visually impaired individuals may excel in various fields. Measures should be taken to help them overcome challenges and improve their quality of life, including providing accessible facilities, education and employment opportunities, social support, and training. My primary objective is to use visual communication to aid the visually impaired community and facilitate their integration into society. I will establish a coffee brand that welcomes everyone, using animation as a medium to narrate the integration of visually impaired individuals and society. |
| Video Scence 2 |
| Video Scence 3 |
| Packaging |