Branding System - Architectural Fonts
Jie Lin Diploma 2023/24 Website: linjie.info Instagram: @jielin0001 @jie.linnn |
| Details from the book, fonts combined with brutalist photographs taken by the author |
| Systems’ are critical in brand design because the goal is not just to create a logo or visual identity, but to create a complete brand experience and concept. In brand design, designer must ensure that the brand remains consistent and recognizable in all contexts, which is a core element of brand value and recognition. The key to brand system design is consistency, recognizability, flexibility and effective communication of the brand idea. This means that the brand image should be consistent across platforms so that consumers can immediately recognize the brand. The branding system includes visual elements, colors, fonts, etc. that allow consumers to quickly recognize the brand in different contexts. At the same time, the branding system needs to be flexible in order to adapt to different market demands and communication channels, and to convey the core brand concept, establish an emotional connection with consumers, and enhance brand loyalty. During the design process of this project, the author drew inspiration from brutalist architecture to create unique typography and visual elements. These elements are not only used in the logo, but can also be extended to a variety of forms such as motion graphics and publications. In this way, we were able to ensure that the brand maintains a consistent image across different mediums and platforms, while at the same time demonstrating innovation and individuality, further deepening the emotional connection between the brand and its audience. The goal of the project is to provide travel advice to niche travelers who prefer to plan their own trips. Our design solutions will help them better plan their journeys and explore new destinations to enrich and delight their travel experience. |
| Typography displayed in motion graphic |
| Editorial design – Typography as a system displayed in guidance |