Exploring the impact of digital influencers in transmedia communication |
| Tszka Au Yeung MA DVC | 2023/24 Instagram: @more_ism |
| Publication |
| This project is based on the impact of transmedia communication by digital influencers. The project consists of a publication, a collapsible poster and a series of carefully photographed photographs. The transmedia approach reflects the fluidity of digital influence, recognizing its multi-platform nature. The publication is a visual journey that employs digital symbols, influencer terminology, and real-life scenarios to simulate the digital landscape. The foldable posters are detailed and complement the publication, offering a deeper exploration of digital influence. Placed in everyday environments, the photographs bridge the gap between the virtual and the real, prompting viewers to reflect on the ubiquitous digital influence in their lives. The project aims to go beyond traditional forms of representation, particularly the use of digital symbols as a powerful tool to evoke emotion and provoke critical reflection. The carefully designed symbols act as a bridge between the digital and tangible worlds and facilitate a detailed exploration of the subject matter. The information posters explore the subject matter through a more structured and detailed approach. This section aims to give audiences detailed information about digital influences. By combining designed visual imagery with extensive informational content, I hope to deepen the audience's understanding of the influence of digital influencers and the process of influence, enabling the audience to critically evaluate the content they consume. The publications are rich in visual symbols that mimic the scenarios in which digital influencers disseminate content. By presenting these symbols in an artistic way, I hope to evoke an intuitive response. The visual journey of the publication reflects the sensory experience of the constant influx of images and information in the digital realm. |
| Information Poster |
| Photography 1 |
| Photography 2 |
| Photography 3 |
| Photography 4 |