In a world increasingly driven by consumerism, finding unique pieces that reflect individuality can be challenging due to the rise of product sameness and fast fashion. Do you have clothes in your closet that you no longer need or have never worn?
Reimagine them, recyle them, renew them and make them RE:MARKET!
RE:MARKET is to provide an innovative second-hand branding that advocates for recycling, waste reduction, and sustainable living. it aim to create a brighter future for everyone by promoting these values. The vision is to enable customers to change their consumption habits while positively contributing to the planet's health and prosperity.
The core goal of RE:MARKET is to provide a creative and dynamic platform for the younger generation, allowing them to acquire unique items at lower costs while inspiring their passion for sustainable living. The target audience consists of environmentally-conscious young consumers who prioritize price, personalization, and uniqueness. They seek a more meaningful shopping experience, are open to trying new things, and are committed to making a positive impact on environmental issues.
This project explores how branding design can positively impact Generation Z by promoting a sustainable and affordable lifestyle. Through branding design. RE:MARKET aims to reimagine fashion, recycle unused items into cherished possessions, and renew the meaning of personal style by turning discarded clothes into unique statements. Our goal is to create a brand for second-hand clothing and accessories, helping Generation Z embrace a more sustainable and affordable lifestyle while finding unique items in the old-fashioned.
RE:MARKET harnesses the power of branding to influence Gen Z's shopping behaviors. By creating a relatable brand identity, we hope to make sustainable fashion appealing and accessible. Through engaging visuals and messaging, we aim to inspire Gen Z to adopt eco-friendly shopping habits, emphasizing the environmental benefits of choosing second-hand over fast fashion. Our branding highlights the uniqueness of each second-hand item, appealing to Gen Z's desire for individuality.
|