Empower the Community
Xinge Li
MA DVC 2024/25
E: lxg2024@163.com
| Conceptual substitution in consumerism: International Women’s Day has been misinterpreted as “Goddess Day”, successfully shifting the narrative from political demands to a consumerist carnival, and distorting women’s rights into a consumption privilege of rewarding oneself. Against this backdrop, a closed loop system of emotional exploitation has been established: merchants have constructed the logic chain of “purchase equals empowerment” , while the market pricing of value has made the distinction between “she economy” and “he economy” increasingly obvious, essentially directly converting gender value labels into price gradients. |